DéTECTION DE CONTREFAçON
DE MARQUES
Surveillance des places de marchés en ligne et sites de ecommerce dans le monde pour identifier des cas de contrefaçon de vos marques protégées.
Protecting your brand today means preserving its value tomorrow.
In the short term
Image loss and revenue detour
Trademark counterfeiting is a violation of the exclusive rights attached to a registered trademark. Potential customers may be misled by a similar brand name and buy the cheaper copy instead of the original.
LONG-TERM
A major risk for your trademark rights
Failure to take action against abuse can result in the loss of your exclusive rights. This happens whenyou do not actively defend your brand against similar uses that are likely to confuse consumers.
Solution
Detect cases and clean up the web
Humind monitors your brands on e-commerce sites. Your teams validate counterfeiting cases for resolution.
Humind supports out-of-court actions against counterfeiters and provides complete files to your legal team.
A simple, efficient process
1. Prioritize trademarks to be protected
Centralize and define the list of trademarks to be monitored (names, logos, variants). This is the basis of any defense strategy: you identify what you want to protect.
2. Detect new cases of brand counterfeiting
Automatically detect potential cases of counterfeiting or misuse.
Thanks to active monitoring of e-commerce platforms, marketplaces or social networks, infringements of your brands are quickly spotted.
3. Amicable resolution
Take amicable action to have infringing content removed. This phase aims for a rapid, conflict-free resolution, by contacting infringers or platforms to obtain the removal of illicit products or mentions.
4. Legal action
Prepare legal action if breaches persist. Humind provides your legal teams with comprehensive files to support legal or administrative proceedings, if necessary.
5. Monitoring
Set up a continuous watch.
Once the initial clean-up has been carried out, regular monitoring will help prevent new cases and maintain the protection of your brand assets over time.
6. Debriefing
Review with your teams the cases handled, the actions taken and the results obtained. This step enables you to adjust your strategy, optimize your processes, and document best practices to strengthen your protection system.
